Per customer

Nothing new to type here. From your costs and your sales, this step answers two questions. What does one customer cost you to win? And what is one worth to keep?

What you spend to win customers

Nothing is marked as money spent to win customers yet. Tick “This is money spent to win customers” on a cost line and it appears here — you never type the amount twice. What it costs →

How long a customer stays

A customer stays

In What you sell, you have not said that any customers leave each month (churn). So a customer never leaves on its own. Tell us how long one stays and we can work out what one is worth.

← What you sell Next — Cash →